Global superstar Bruno Mars has landed a new job as the face of Don Quixote, or Donki as it’s called locally in Japan, a chain of popular discount stores. The August 20 campaign has Mars dancing to a lively house rhythm alongside Donki’s renowned blue penguin mascot, Donpen. In the ad, four dancers accompany Mars as he makes his way through the neon-lit aisles of Donki’s main shop in Shibuya.
In the opening scene of the commercial, Mars and his dance group are shown grabbing the store’s well-known “Jonetsu Kakaku” (passionately priced) merchandise while swaying to the catchphrase “Donki Ikuyo” (Let’s Go to Donki). The vibrant and lively environment, which draws inspiration from Japan’s colorful festivals, heightens the thrilling vibe. In addition, Mars and Donpen dance in unison, resulting in an amazing and energetic show that crosses the boundaries between a music video and a regular commercial.
